Cuddle Vending Machine

McVitie’s revealed that on average, we Brits enjoy munching on at least two biscuits a day. And to celebrate our love for the sweet snack, the biscuit giant engaged the Jam Crunch Crew to cross the length and breadth of the country to capture McVities bringing chocolatey snuggles and crumbly cuddles to people who gave its Cuddle Vending Machine a nice big squeeze.

Stationed in major cities across the UK including London, Birmingham, Manchester and Newcastle, the cuddle-activated vending machine dispensed a huge 2,840 packs of McVitie’s Digestives, Milk Chocolate Digestives and Jaffa Cakes to all who gave the vending machine a hug.